Imagine your website is like a store, and you want people to find it. Keywords are like the signs you put up to tell people what you sell. There are different kinds of signs. Some are very general, like “books,” which are called “head keywords” or just “keywords” (general scope). They’re very popular, but lots of stores use them. Then, there are more specific signs, like “college books,” which are called “long-tail keywords” (specific scope). These help people who know exactly what they want to find your store. Finally, there are “local keywords” (local scope) like “book store near me,” which help people in your neighborhood find you.
To figure out the best signs for your store, you need to think like a customer! What words would someone type into a search box to find what you sell? If you sell cookies, you might use “chocolate chip cookies” or “best chocolate chip cookies in (your city name).” You can also look at what words other cookie stores use. Its the same for a service provider or contractor. If you have a roofing company, you can use “best roofing company in (your city name) and also see what long-tail keywords other roofing companies use on their websites and use them as well.
Once you know your keywords, you can put them on your website in places like the titles of your pages, the descriptions of your products or services, and in your blog posts. This helps google and other search engines to understand what your business is all about and show it to the right people. It’s like making sure your signs are big and clear so everyone can see them.
